Strategy & Planning
A design thinking approach was adopted, focusing on rebranding and reshaping the company’s core values. Extensive market research revealed a negative brand perception, which led to the development of a comprehensive marketing strategy. This strategy included organic social media, online advertising, corporate partnerships, PR, and events. The goal was to change Mean Bean’s narrative, emphasising their commitment to quality.
The project commenced with the establishment of Mean Bean’s mission, vision, and goals. A new brand identity was crafted, featuring a compelling strap-line, logo, and logo mark, creating a visually appealing and cohesive brand story. A user-friendly website was designed, distinguishing between wholesale and retail customers. The website streamlined the ordering process and showcased additional offerings, leading to a 300% revenue increase in related areas. Strategic partnerships with industry leaders like De’Longhi were formed, amplifying Mean Bean’s market reach. Meanwhile, bespoke design assets facilitated sales efforts as the company expanded its clientele base.